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Local Threads was founded in 2023 in response to the monopolistic control of big business houses and brands over the sportswear market in Bangalore, India. Recognizing the fact that this oligopoly was neither efficient nor beneficial for society, I felt a strong need to create a platform that would empower local businesses. Local Threads emerged as a solution to enable these local businesses to thrive by providing a marketplace for them to showcase and sell their products. The platform specifically caters to sports clubs and communities, streamlining the process for them to order customized jerseys and other sportswear from local sources.
In addition to supporting local entrepreneurship, Local Threads has also committed to sustainability. The involvement in eco-friendly initiatives through school-level activities highlighted the severe environmental impact of the sportswear industry, particularly the waste generated from discarded active wear. In response, Local Threads introduced a unique incentive: customers receive a discount on their purchases when they exchange used t-shirts for new ones, thereby reducing landfill waste and promoting conscious consumption.
Mission Statement
At Local Threads, our mission is to democratize the sportswear market in Bangalore, India by empowering local businesses, promoting sustainability, and fostering a community-driven approach to fitness apparel. We strive to create a more equitable and environmentally conscious sportswear ecosystem that benefits both local entrepreneurs and consumers.
1. Empowerment: We believe in empowering local businesses by providing them with a platform to showcase their products and reach a wider audience.
2. Sustainability: We are committed to reducing the environmental impact of the sportswear industry through initiatives that promote recycling and conscious consumption.
3. Community: We foster a sense of community by catering to the specific needs of sports clubs and communities, ensuring they have access to high-quality, locally sourced sportswear.
4. Fostering fair competition: We aim to create a fair and equitable market that reduces dependency on monopolistic brands and promotes a diverse range of local businesses.
1. Customizable Sportswear: Local Threads provides a platform for sports clubs and communities to order customized jerseys and other sportswear, tailored specifically to their needs and preferences.
2. Sustainable Exchange Program: Customers can exchange used t-shirts for a new one and receive a discount, promoting recycling and reducing waste.
3. Local Sourcing: All products are sourced from local businesses, ensuring high-quality materials and supporting local entrepreneurship.
1. Support for Local Businesses: By providing a marketplace for local businesses, Local Threads helps them reach a wider audience, boosting their sales and growth.
2. Environmental Impact: The sustainable exchange program reduces landfill waste and encourages eco-friendly practices among consumers.
3. Community Focus: The platform is designed to meet the specific needs of sports clubs and communities, making it easier for them to access high-quality, customized sportswear.
4. Cost Savings: The exchange program offers customers a financial incentive through discounts, making it more affordable to purchase new sportswear.
1. Market Differentiation: Unlike larger brands that dominate the market, Local Threads focuses on empowering local businesses and promoting sustainability, setting it apart from competitors.
2. Social Responsibility: Local Threads’ commitment to reducing environmental impact and supporting local economies enhances its reputation as a socially responsible brand.
3. Quality and Customization: The emphasis on high-quality, locally sourced materials and the ability to customize sportswear provide a superior product offering compared to generic, mass-produced alternatives.
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